Privacy Policy

Effective Date: May 26, 2026  |  Last Updated: May 26, 2026

1. Information We Collect

1.1 Information You Provide

When you fill out our Vitality Quiz, contact form, or book an assessment, we may collect:

• Full name
• Email address
• Phone number
• Fitness and wellness goals
• Age range or date of birth
• Health and physical condition information you voluntarily share

1.2 Information Collected Automatically

When you visit our website or interact with our ads, we automatically collect certain data through cookies and similar technologies:

• IP address and approximate geographic location
• Browser type and device information
• Pages viewed, time spent on pages, and navigation paths
• Referring URL (how you found us)
• Ad interaction data (clicks, impressions, conversions)

1.3 Third-Party Tracking Technologies

We use the following third-party tools that may collect data on our website:

• Meta Pixel (Facebook/Instagram): Tracks conversions from our Meta ads, optimizes ad delivery, and builds retargeting audiences. Meta may use this data in accordance with their own privacy policy.
• Google Analytics 4: Collects anonymized usage data to help us understand website traffic, user behavior, and improve our services.
• WhatsApp Business: When you contact us via WhatsApp, Meta processes your messages per their WhatsApp privacy policy.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule your Vitality Assessment
• Provide, maintain, and improve our fitness and wellness services
• Send appointment reminders and service-related communications
• Send marketing communications (with your consent, and you can opt out at any time)
• Personalize and optimize our advertising on Meta platforms and Google
• Analyze website usage and improve our online experience
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Third parties that assist us in operating our website, processing data, or delivering services (e.g., CRM platforms, email tools, analytics providers). These providers are contractually obligated to protect your data.
• Advertising Partners: Meta and Google receive limited data through their tracking pixels/tags to measure and optimize our ad campaigns.
• Legal Requirements: We may disclose information if required by law, court order, or to protect the rights, safety, or property of our business or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking

Our website uses cookies and similar technologies. You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of our website.

Types of cookies we use:

• Essential Cookies: Necessary for website functionality.
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics 4).
• Advertising Cookies: Used to deliver relevant ads and measure campaign performance (Meta Pixel).

5. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to legal exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link or contacting us directly.
• Opt-Out of Tracking: You can opt out of Meta tracking at Facebook Ad Settings and Google tracking at Google Ad Settings.

6. Florida Residents

Under the Florida Digital Bill of Rights (effective July 1, 2024), Florida residents may have additional rights regarding their personal data, including the right to access, correct, delete, and opt out of the sale of personal data or targeted advertising. To exercise these rights, please contact us using the information below.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. When your data is no longer needed, we will securely delete or anonymize it.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our services are designed for adults aged 50 and older. We do not knowingly collect personal information from individuals under the age of 18. If we learn that we have collected data from a minor, we will promptly delete it.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Reviews, Instagram, WhatsApp). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: